ProductMay 12, 2026
Brand Score now live for Flux 2.0 and Midjourney v7. (staged)
Two of the most-used image models now score every render against your Brand Core in real time.
Why Spherical Brand AI
Your brand is your most valuable asset. SBAI makes it machine-readable, so every team, tool, and agent gets it right.
As AI agents proliferate across your organization, they all need brand context. SBAI is the layer that gives it to them — three connected modules, one Brand Core.
Intelligence
Understand your brand deeply.
The diagnostic layer. SBAI reads what you've already shipped — guidelines, decks, assets, signals — and turns it into structured intelligence that every other tool reads from.
Audit summary · 328 assets
Off-brand color · 12 assets
HighVoice drift · social/LinkedIn
MedMissing alt-text · 4 banners
LowLogo usage · 312 audited
PassedIntelligence · 01
Due Diligence
Audit everything you've ever shipped against your Core. SBAI surfaces drift, off-brand work, and compliance risk — with specific fixes, not vague flags.
Brand DNA extracted
ValuesCurious · Rigorous · Generous
AudienceEducators, 35–55, DACH
VoiceWarm authority · plain-spoken
PromiseLearning that earns trust
Intelligence · 02
Foundation
Extract your brand DNA from PDFs, decks, and tribal knowledge. Values, audiences, voice, and visual rules become a machine-readable map — not a frozen guideline.
Intelligence · 03
Core
The living source of truth. Every model, prompt, and assistant in SBAI reads from your Core before producing a single output. Update it once and the whole platform follows.
Creation
Generate work that already looks like you.
The production layer. Copy, images, and custom assistants — all read your Brand Core before a single token is generated. On-brand becomes the default, not the QA step.
W
Writer · LinkedIn postReading shouldn't feel like a task — it should feel like permission.
That's why we built our spring campaign around the moments kids choose a book over a screen.
That's why we built our spring campaign around the moments kids choose a book over a screen.
Voice 96Tone 91
Creation · 01
Writer
Long-form, social, campaign and editorial copy in your brand voice. SBAI rewrites every prompt through your Core, and scores tone, clarity, and audience fit on return.
6 variants · Flux 2.0Variant B selected
Creation · 02
Image Studio
Multi-model image generation — Flux, Midjourney, Sora, your own — routed through your visual rules. Palette, composition, and avoid-lists are enforced before the render.
Social-Bot
Posts × LinkedIn
Editorial-Bot
Newsroom drafts
Brief-Bot
Campaign briefs
＋Build your own
Creation · 03
Assistants
Build your own brand-aware bots. Social-bot, brief-bot, newsroom-bot — give each a scope and SBAI gives it the Core. Permissioned for any team, audit-logged by default.
Governance
Govern everything you ship.
The control layer. Score, approve, archive. The handshake between creative speed and brand safety — built for the brands that can't afford to ship off-brand work.
Governance · 01
Design Check
Real-time scoring against your Brand Core, per asset. Drop in any image, copy, or campaign and get a score with specific fixes — not just a pass/fail.
Approval flow · Spring campaign
DesignerSubmitted
Brand LeadApproved
LegalIn review
CMOPending
Governance · 02
Governance & Approvals
Routing, sign-offs, and audit log. Build approval flows that mirror how your brand actually works. Designed for regulated industries and global teams.
Assets · 1,284 governed● Live
Governance · 03
Assets
One library for everything that's been scored and shipped. Search by campaign, audience, or score. Reuse what works, retire what doesn't, with full provenance.
Founding cohort · 2026
We're taking a handful of brands into pilot.
Co-design SBAI alongside us. Pilot partners get dedicated onboarding, weekly working sessions with the product team, and preferential pricing once we go general available.
12 weeksPilot duration with weekly product sessions
1 Brand CoreBuilt with you in the first 14 days
Direct lineSlack channel with engineering and design
Founder pricingLocked in for the first 24 months
News
What we've been shipping.
Product updates, pilot partners, and notes from inside the team.
PilotMay 4, 2026
Cornelsen joins the SBAI founding cohort.
Germany's largest educational publisher will co-design Spherical Brand AI alongside our team.
Inside SBAIApr 28, 2026
Why brand intelligence is the new design system.
How structured brand context turns AI from a creative wildcard into a dependable production tool.
About
More than 15 years at the intersection of brand, design and AI.
Spherical Brand AI is built by think moto GmbH — a Berlin strategy and design studio with deep expertise in brand strategy, digital product design, UX and conversational AI.
Visit thinkmoto.deFoundedBerlin, 2010
ExpertiseBrand Strategy · Corporate Design · Design Management · UX/UI · Conversational AI
FrameworksSPHERICAL Branding · Brand BIOS® · Branded Interactions
ResearchZIM / BMWi (KI-BIS Feasibility Study)
MarketsDACH · EU · UK · US · MENA · APAC
Research-backed. Developed as part of the KI-BIS feasibility study, funded by ZIM/BMWi (Ref: 16DS252401). Rooted in academic research.